Beyond a Social Construct

We’ve all read really interesting books that theorize how something should or could be done.  Much of it sounds fascinating and we can’t wait to jump in and try some of the ideas.  Two challenges: first, beyond our every desire, we simply may not have the knowledge or the ability.  Second, beyond our every intention, reality sets in with pesky details like competing priorities, resources (time, human, capital), buy-in from senior leadership or the board as well as those across business units, geographies, or other functions.  Hence the fundamental difference between strategy formulation and strategy execution.

Doing social is to put up various social networking sites or keep up with a blog.  Becoming a social organization will take more.  It will take more than just interesting ideas.  It will take the hardest kind of work – mental, knowledge transfer, best practices, best practitioners, support up, down and across the organization.  But it will also take vision – a picture of the future – and the commitment to transform the organization from the current status quo, to thinking, acting, leading, and being different than it has functioned in the past.

It will take more than theory.  It will take applications of how others have or are becoming social organizations today.  It will take implementation checklists and specific recommendations for you to internalize the ideas, and to gain the tailwind to institutionalize them.

This page is dedicated to that mission: to share pragmatic, practical, applicable examples of Return On Impact (ROI) @ work.