Note: This post was originally written by Deirdre Reid for the Avectra blog. Once more my notes from the Avectra Users & Developers Conference (AUDC) reveal interesting nuggets of share-worthy insight from speakers like David Nour. I attended two of David’s sessions: the keynote based on his latest book Return on Impact: Leadership Strategies for the Age of Connected [...]

BY EXPERT BLOGGER LISA NIRELL This blog is written by a member of our expert blogging community and expresses that expert’s views alone. David Nour, author of “Return on Impact: Leadership Strategies for the Age of Connected Relationships,” offers tips on becoming a more social company. My friend David Nour has just released his fourth book, Return [...]

Q. Can a dues-based membership business model exist in this environment? A. I believe Assoc. have to start thinking very differently about how they define membership and dues. Start by building a great deal of value for anyone who is interested in your space. Put up a blog with a ton of content and articles, [...]

David Nour, author of Return on Impact (published by ASAE’s Association Management Press), covered a lot of ground during his lunchtime presentation today at the Technology Conference and Expo. But three points in particular struck me as I listened to him speak. Nour is a fan of the provocative question, so we’ll do this in [...]

Are You Really Listening? If members and customers are not sharing their concerns with you, they’re certainly thinking about them and perhaps sharing them in social forums. Here are just some of the comments from members and customers in LinkedIn Groups, Facebook Fan Pages, on Twitter, and Yelp: “The networking, educational opportunities, and the annual [...]

Member/Customer–Centric Expectations. In the late 1990s, I worked for Bruce Kasanoff, CEO of Accelerating 1 to 1 and former non-founding partner at Peppers and Rogers Group (PRG). Don Peppers and Martha Rogers are considered the parents of one-to-one marketing. In many ways, they were ahead of their time because they saw the one-to-one future that [...]

Storytelling as a Core Competency. Corporations are pouring an enormous amount of resources into understanding and implementing relevant social media. Nonprofit boards are (or should be) more or less still at the inquiry phase, asking whether or not this seemingly revolutionary platform will dramatically affect every aspect of the organization, from membership models to product [...]

How are your members better off because of your organization? That’s a question I asked more than 100 association executives this year. Similarly, I asked corporate leaders, “How are customer situations dramatically improved because of your value-add?” Many automatically referred to their portfolio of products and services. One confident executive replied, “We have a monthly [...]