Immerse – Member – Participate – Accredit – Community – Transform
Join me and some unique guests for the IMPACT Webinar Series where I’ll cover insights from the newly released book, Return on Impact: Leadership Strategies for the Age of Connected Relationships (ASAE, 2012) on how to build strategic digital relationships to fuel organizational growth. In the process, my approach to strategic relationships makes social networking, media, and collaboration, a successful, measurable, and indispensable part of any organization’s interaction with the world.
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Watch and learn David Nour speaking on social media topics that are relevant in todays social media world.
We’ve all read really interesting books that theorize how something should or could be done. Much of it sounds fascinating and we can’t wait to jump in and try some of the ideas. Two challenges: first, beyond our every desire, we simply may not have the knowledge or the ability. Second, beyond our every intention, reality sets in with pesky details like competing priorities, resources (time, human, capital), buy-in from senior leadership or the board as well as those across business units, geographies, or other functions. Hence the fundamental difference between strategy formulation and strategy execution.
Access to information is instantaneous. Social tools put professional networks within arm’s reach. With that context, what are the leadership strategies that will allow your organization to create and support differentiating value and to nurture ongoing relationships with your members? To find out, click here.
David Nour, author of Return on Impact (published by ASAE’s Association Management Press), covered a lot of ground during his lunchtime presentation today at the Technology Conference and Expo. But three points in particular struck me as I listened to him speak. Nour is a fan of the provocative question, so we’ll do this in [...]
Are You Really Listening? If members and customers are not sharing their concerns with you, they’re certainly thinking about them and perhaps sharing them in social forums. Here are just some of the comments from members and customers in LinkedIn Groups, Facebook Fan Pages, on Twitter, and Yelp: “The networking, educational opportunities, and the annual [...]
Member/Customer–Centric Expectations. In the late 1990s, I worked for Bruce Kasanoff, CEO of Accelerating 1 to 1 and former non-founding partner at Peppers and Rogers Group (PRG). Don Peppers and Martha Rogers are considered the parents of one-to-one marketing. In many ways, they were ahead of their time because they saw the one-to-one future that [...]
Storytelling as a Core Competency. Corporations are pouring an enormous amount of resources into understanding and implementing relevant social media. Nonprofit boards are (or should be) more or less still at the inquiry phase, asking whether or not this seemingly revolutionary platform will dramatically affect every aspect of the organization, from membership models to product [...]
How are your members better off because of your organization? That’s a question I asked more than 100 association executives this year. Similarly, I asked corporate leaders, “How are customer situations dramatically improved because of your value-add?” Many automatically referred to their portfolio of products and services. One confident executive replied, “We have a monthly [...]
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Leadership Strategy book by consultant, speaker, and author, David Nour -
on thinking and leading differently because of social media, social networking, and social collaboration
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